A NEW SUBSCRIPTION MODEL

I live in India and here we face a lot of problems when it comes to electricity like load shedding, high electricity charges in metropolitan societies and the electricity bills differ as per the states and areas which makes some people less charges compared to others from other cities where the former’s consumption must be more than later. 

Due to the above reasons by introducing a subscription model, this will make it possible for people to as per a pay-as-you-go model as follows:

a. This service enables users to pay for their electricity consumption based on a subscription model. Users now face load shedding issues and pay higher charges for the consumption based on the area and many times end up paying for electricity even when they don’t use it while this new service enables users to pay only for the electricity they use.

b. This is not a monthly, weekly or daily plan but is a unit-based plan wherein a user pays for a plan which is available in units wherein a user can choose from 10-unit plan to 100 to 1000+ based on his consumption and requirement. It will be a prepaid plan as opposed to a postpaid plan (which he can choose as per his preference) and he will have an app that gets updated every minute and lets him know how many units have been consumed and how many are left in his plan just like our internet data plan.

c. Internet plans are data-based or unlimited and don’t have proper signal in some areas while streaming services are country-based (certain movies are available only in specific regions) and all services don’t offer proper sharing services while the electricity subscription plan doesn’t have any such restrictions and is available in every area/region based on the same pricing plan while taxes applicable would differ. There is also a sharing model wherein users can share their units with other users and the same service could be used by multiple users at the same time without having any device-based restrictions. 

The electricity-based subscription service would have the following features:

i. Subscription plan: Household plan:10, 100, 1000, 1001+ units (each extra unit would come with a base charge of Rs. 5) . Commercial plan: 1000, 10000, 20000 units…(each extra unit would come with a base charge of Rs. 10)

ii. Connections: Users could choose to install the services at more than one place and the user would only need to pay a one-time fee for installation and can then use units as per his need by selecting his houses.

iii. Start/Stop/Pause: After purchasing the plan, the user can choose to start his plan and his electricity supply would start and he would get notifications via email/sms or via an app based on his preference. Similarly, he could choose to pause and stop his electricity supply.  

iv. Sharing: The use could choose to share with multiple users and given an option to do so wherein he can choose at first to share with a particular number of users and then edit or delete the users. He can choose to give the users access to his units either to view them or use them or borrow them or keep them private. All the units can be used simultaneously.

v. Marketplace: There would be an option wherein a user can either choose to buy units from this service (Rs. 5/unit) or from individual users at a lower price and they can even choose to sell their units at a lower price than what the service offers. The buy/sell orders will not be subject to any trading fee but cannot be sold via external sources.

vi. Buyback: The service can buy back the units purchased by the user at a fixed rate lower/higher than the market in bulk.

vii. Donate: A user can even donate his units to under-privileged or charity organizations who can get electricity for free from this service. He can also donate his units to other users.

viii. Complaint box: Any complaint regarding the services or plan consumptions or misuse of the units can be registered with this option and immediate responses would be given.

ix. Discounts/Vouchers: Electricity vouchers can be also purchased and if a user purchases above 10000 units for his household at one time in the form of vouchers or via a plan, he can avail discounts.

The above features will be available without any network or coverage issues and would work as follows:

A user would buy a subscription of, for example, 1000 units. He starts the service and his electricity supply is switched ON. He pauses it when he is asleep or to check his consumption and when he chooses to stop, his supply gets shut down and no more units are consumed. For each option he would have to enter a 2FA code to prevent misuse. He chooses to share 100 units with user A, 200 units with user B and chose to donate 50 units to charity. He can see how many units are being consumed by other users whom he has shared units with and he can choose to take back any unconsumed units at any time. He can also sell the unconsumed units in the marketplace.

Inspiration:

I have lived in an area that has rare power cuts while now I am temporarily living in an area that has frequent power cuts. I have noticed that compared to the former place in the same state, I am paying more in the current area for each unit of electricity. I also pay a fixed monthly rental fee even though I don’t use any in the previous house which is unfair and when I am travelling, I don’t use any electricity at home and hence I thought of a subscription model that lets me per as per my use.

Benefits:

The consumers would love to have a subscription model for electricity and share units with their family members and even buy/sell units in the marketplace and all at the same price without having to pay any fixed monthly rental. Especially in India where the charges are heavy for electricity and many areas suffer from load-shedding like Navi Mumbai, Bangalore and so on, this subscription model would be a relief for all the residents.

A-one a new beauty product for women (My imagination and innovation)

Background: Women are the foundation of mankind and we always believe in the saying “Beauty lies in the eyes of the beholder” but it’s not REAL beauty as others shouldn’t define our beauty because beauty comes from within and is not just external. Every woman is beautiful in her own way and our product “A-one” which means “All-in-one” defines that aspect of a woman: Her natural beauty.

Main concept: The image shows a woman who is independent and wants to reach out to all the elements her body is made up of: oxygen (in red), carbon (in black), hydrogen (in white), nitrogen (in dark blue), calcium (in light green) and phosphorous (in orange). These are the 6 main elements a human body is made up of and these form the basis of the cosmetic brand “A-one” which is a moisturizer brand and has different types of moisturizers that can be used day and night creams, sunscreen creams or just as moisturizers.

What is A-one?

A-one means all-in-one. It is basically an all-in-one moisturizer that has the basic 6 elements a human body is made up of as it’s base. It contains the following ingredients:

1.    Oxygen (Hydrogen peroxide): Hydrogen peroxide is the ingredient that contains oxygen which is necessary for the skin as it works as a cleansing agent for the skin and removes dead skin. It’s additional property is that it can be used as an antiseptic as well.

2.    Carbon (Coal): Coal is a famous cleansing ingredient used in many cosmetics while this moisturizer uses coal tar which is extracted from bituminous coal and this helps in purification of the skin.

3.    Hydrogen (Chia seeds): Chia seeds are rich in not only carbohydrates that contain hydrogen but they contain phosphorus and calcium as well. They have omega 3 which can be used to maintain the moisture level in the skin and prevent dryness, irritation and make the skin soft and smooth. It can also be used as an anti-aging solution for the skin.

4.    Nitrogen (Spinach): Spinach is rich in nitrogen and it has many benefits for the skin as well. It helps to reduce skin inflammation and makes the skin clear preventing any acne and works as an anti-aging solution and plus helps in skin whitening.

5.     Calcium (Mango and sesame seeds): Mango butter is rich in calcium and is used as a skin-conditioning agent. It keeps the skin soft and closes open pores and is good for all skin types. Sesame seeds have anti-bacterial properties that protects the skin and works as a cleansing agent and also works as a sunscreen. It detoxifies the skin.

6.    Phosphorous (Sunflower): Sunflower seed oil contains phosphorous and helps the skin retain its natural moisture and it remains radiant and prevents dark circles and skin pigmentation.

All the above ingredients form the base of the A-one moisturizer making it a complete source of natural elements present in our body and can help moisturize the skin and keep it glowing and radiant.

Who can use this moisturizer?

This moisturizer can be used by women of all ages but is made specially for young women of ages 18-34 because the skin of these women keeps changing as they age and their skin is different from the skin of women below and above this age. They have different skin types based on their sleep hours, work hours, workout hours, environment changes and the type of work they do.

Assumptions:

Women between the ages of 18-22 are mostly women who study and hence their skin is prone to acne plus they probably workout and are more exposed to the sun. They are also physically active.

Women between ages 23-30 are mostly working women who work in the office and they go through stress and workload.

Women between ages 31-34 are working women and/or housewives who are not much exposed to the sun but they do house-work, work in the office and get less time to work out. Their stress is even more.

The above assumptions can be incorrect as well but considering the skin of the women in the age group 18-34, we can identify their skin type according to the above-mentioned factors:

1.    Women between ages 18-22 can use a moisturizer that is rich in calcium, oxygen, phosphorous and oxygen.

2.    Women between ages 23-30 can use a moisturizer that is rich in oxygen, carbon, calcium and phosphorus.

3.    Women between ages 31-31 can use a moisturizer that is rich in oxygen, carbon, hydrogen, nitrogen and calcium.

It mainly depends on the sleep hours, work hours, workout and hours they are exposed to the sun.