Background: Women are the foundation
of mankind and we always believe in the saying “Beauty lies in the eyes of the
beholder” but it’s not REAL beauty as others shouldn’t define our beauty
because beauty comes from within and is not just external. Every woman is
beautiful in her own way and our product “A-one” which means “All-in-one”
defines that aspect of a woman: Her natural beauty.
Main concept: The image shows a woman who is independent and wants to reach out to all
the elements her body is made up of: oxygen (in red), carbon (in black), hydrogen (in white), nitrogen (in dark
blue), calcium (in light green) and phosphorous (in orange). These are the 6
main elements a human body is made up of and these form the basis of the
cosmetic brand “A-one” which is a moisturizer brand and has different types of
moisturizers that can be used day and night creams, sunscreen creams or just as
moisturizers.
What is A-one?
A-one means all-in-one. It is basically an all-in-one
moisturizer that has the basic 6 elements a human body is made up of as it’s
base. It contains the following ingredients:
1.
Oxygen (Hydrogen peroxide): Hydrogen peroxide is the
ingredient that contains oxygen which is necessary for the skin as it works as
a cleansing agent for the skin and removes dead skin. It’s additional property
is that it can be used as an antiseptic as well.
2.
Carbon (Coal): Coal is a
famous cleansing ingredient used in many cosmetics while this moisturizer uses
coal tar which is extracted from bituminous coal and this helps in purification
of the skin.
3.
Hydrogen (Chia seeds): Chia
seeds are rich in not only carbohydrates that contain hydrogen but they contain
phosphorus and calcium as well. They have omega 3 which can be used to maintain
the moisture level in the skin and prevent dryness, irritation and make the
skin soft and smooth. It can also be used as an anti-aging solution for the
skin.
4.
Nitrogen (Spinach): Spinach
is rich in nitrogen and it has many benefits for the skin as well. It helps to
reduce skin inflammation and makes the skin clear preventing any acne and works
as an anti-aging solution and plus helps in skin whitening.
5.
Calcium (Mango and sesame seeds): Mango butter
is rich in calcium and is used as a skin-conditioning agent. It keeps the skin
soft and closes open pores and is good for all skin types. Sesame seeds have
anti-bacterial properties that protects the skin and works as a cleansing agent
and also works as a sunscreen. It detoxifies the skin.
6.
Phosphorous (Sunflower):
Sunflower seed oil contains phosphorous and helps the skin retain its natural
moisture and it remains radiant and prevents dark circles and skin
pigmentation.
All the above ingredients form the base of the A-one
moisturizer making it a complete source of natural elements present in our body
and can help moisturize the skin and keep it glowing and radiant.
Who can use this moisturizer?
This moisturizer can be used by women of all ages but is made
specially for young women of ages 18-34 because the skin of these women keeps
changing as they age and their skin is different from the skin of women below
and above this age. They have different skin types based on their sleep hours,
work hours, workout hours, environment changes and the type of work they do.
Assumptions:
Women between the ages of 18-22 are mostly women who study
and hence their skin is prone to acne plus they probably workout and are more
exposed to the sun. They are also physically active.
Women between ages 23-30 are mostly working women who work in
the office and they go through stress and workload.
Women between ages 31-34 are working women and/or housewives
who are not much exposed to the sun but they do house-work, work in the office
and get less time to work out. Their stress is even more.
The above assumptions can be incorrect as well but
considering the skin of the women in the age group 18-34, we can identify their
skin type according to the above-mentioned factors:
1.
Women between ages 18-22 can
use a moisturizer that is rich in calcium, oxygen, phosphorous and oxygen.
2.
Women between ages 23-30 can
use a moisturizer that is rich in oxygen, carbon, calcium and phosphorus.
3.
Women between ages 31-31 can
use a moisturizer that is rich in oxygen, carbon, hydrogen, nitrogen and
calcium.
It mainly depends on the sleep hours, work hours, workout and
hours they are exposed to the sun.
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