I attended the SMWMumbai event held on 16th September at Hyatt Regency and had a great time attending the sessions and getting a lot of details and information about social media.
First session with Satya Raghavan:
The first session started with Satya Raghavan who explained about various ways of monitizing digital content. Since I have a YouTube channel, this information helped me a lot as he said that each and every video that I create can earn me income if I let ads be placed along with my video and I can earn money from the first view onwards. Content sharing is a very good method of monitization and he explained that we need to choose ads as per their creativity and genre and he explained this by showing us an Ambuja cement ad thta has been getting maximum views from users.
Second session with Prahlad Kakar
Third session with Prahlad Kakarwas enjoyable as he kept showing us ads of Cadbury, Ericsson and other ads that made us think about what ads catch the attention of the users and which ads make them think. He explained that ads should be such that the audience can relate to them and with the Cadbury ad, he explained that women used to feel that the girl shown in the ad lives in the heart while now it's become a reality. It was interesting to hear how well he explained the way ads try to connect with the audience and promote their product.
Third session with Heidi Hattenbach, Priya Naik and Sonal Zaveri
This session was the best one for me as it spoke how social media and technology can help during natural calamaties. The speakers explained the ways how they have 5 important phases while helping the victims of natural calamaties like the Government, Ericcson who is their technology partner and gets a network established in the areas affected, a protocol they need to follow, media who helps the news get to the world and donors who help the victims.
Fourth session with Karishma Mehta
This session with Karishma was quite informative as she explained how she started her journey by connecting to people whom she did not know in person but this became a method of communication for her and she went on to meet people from the streets and writing posts about them on facebook, thus creating her own community.
Fifth session with Anand Desai, Atul Kasbekar and Lavin Mirchandani
The speaker Atul spoke about content management and he explained how people brand themselves and connect with a social media platform to promote themselves and their brand. He spoke about his movie Neerja and Pink and also how these movies left an impact on the audience. He said that celebrities influence social media and that products matter first.
Sixth session with Gopa Kumar, Adarsh Munjal, Pankaj Parihar, Rohit Raj and Sanjay Vasudeva
This was a very active session where the speakers like Adarsh and Rohit Raj spoke about infleuncer marketing and Adarsh made us understand who are influencers and what do influencers need. He said that influencers need an interest of passion, knowledge and an opportunity. He said that brands need brands need brand ambassadors and Rohit said influencers need to know about interest, knowlegde and research and then adapt themselves.
Seventh session with Krishna Dorai
Krishna gave an interesting insight to the concept of being a True Wanderer and he speaks about the spirits of wrangler and the journey of a wrangler in India. He said that he has been running 'Search for True Wanderers' since 2012. A biker, Gaurav Siddharth, was awarded a prize as well during this session.
Eigth session with Aadil Bandukwala
Aadil spoke basically about twitter and how we have engaging tweets that keep us active and how brands tweet about a thought that make us think and react. He gave examples of CIA and said that we remember these tweets as they stand out for us.
Ninth session with KV Sridhar
Sridhar explained how brands need to behave as people behave in order to connect and make people relate to them. He also mentioned that data today needs to be observed and adopted and there is a lot of change how we can articulate an idea today compared to 20 years back which is all because of media.
Tenth session with Varun Joshua, Karthik Nagarajan and Nikhil Tiwari
This session made me aware of artificial intellingence that I had learnt during my college days and how we can use AI in today's time. The speakers explained how AI changes the game of recruiting and enabled communitty engagement. Varun gave an example of communicating online and its uses.
Eleventh session with Rajat Mehta, Namrita Mahindro, Prabhakaran and Dr Kushal Sanghvi
Rajat spoke about 5 lac people participating in a short film contest with Yes Bank and how Yes Bank is the most followed bank on twitter. It made users engage with the brand and amateur short film makers were helped with funds. A short film was played during this session making us realize that dreams have no age barrier.
Twelvth session with Hema Sardesai, Soumini Sridhara Paul, Faridoon Shahryar and Amit Yadav
Coming towards the second last session, Hema explained how artists connect with social media and fans are bought on Twitter that reduces the credibility. It was interesting to hear the Q&A session that revealed the importance of content a blogger can give and his credibility is assessed based on the content. Hema sang a song from her latest album based on Ganesh Chaturthi and made the audience sing along with her that was fun to watch.
Thirteenth session with Mahesh Murthy
This was the last session with Mahesh Murthy who said that optimizing data is a method for influencers and we all require a social inbox wherein we have contacts to share our data with. He also mentioned that social media helps everyone irrespective of their culture.
The 13 sessions that I witnessed at SMWMumbai made me get a bank of information about social media and I am very happy to be a part of such insightful and knowledgeable session. It was a great experience I shared.
First session with Satya Raghavan:
The first session started with Satya Raghavan who explained about various ways of monitizing digital content. Since I have a YouTube channel, this information helped me a lot as he said that each and every video that I create can earn me income if I let ads be placed along with my video and I can earn money from the first view onwards. Content sharing is a very good method of monitization and he explained that we need to choose ads as per their creativity and genre and he explained this by showing us an Ambuja cement ad thta has been getting maximum views from users.
Second session with Prahlad Kakar
Third session with Prahlad Kakarwas enjoyable as he kept showing us ads of Cadbury, Ericsson and other ads that made us think about what ads catch the attention of the users and which ads make them think. He explained that ads should be such that the audience can relate to them and with the Cadbury ad, he explained that women used to feel that the girl shown in the ad lives in the heart while now it's become a reality. It was interesting to hear how well he explained the way ads try to connect with the audience and promote their product.
Third session with Heidi Hattenbach, Priya Naik and Sonal Zaveri
This session was the best one for me as it spoke how social media and technology can help during natural calamaties. The speakers explained the ways how they have 5 important phases while helping the victims of natural calamaties like the Government, Ericcson who is their technology partner and gets a network established in the areas affected, a protocol they need to follow, media who helps the news get to the world and donors who help the victims.
Fourth session with Karishma Mehta
This session with Karishma was quite informative as she explained how she started her journey by connecting to people whom she did not know in person but this became a method of communication for her and she went on to meet people from the streets and writing posts about them on facebook, thus creating her own community.
Fifth session with Anand Desai, Atul Kasbekar and Lavin Mirchandani
The speaker Atul spoke about content management and he explained how people brand themselves and connect with a social media platform to promote themselves and their brand. He spoke about his movie Neerja and Pink and also how these movies left an impact on the audience. He said that celebrities influence social media and that products matter first.
Sixth session with Gopa Kumar, Adarsh Munjal, Pankaj Parihar, Rohit Raj and Sanjay Vasudeva
This was a very active session where the speakers like Adarsh and Rohit Raj spoke about infleuncer marketing and Adarsh made us understand who are influencers and what do influencers need. He said that influencers need an interest of passion, knowledge and an opportunity. He said that brands need brands need brand ambassadors and Rohit said influencers need to know about interest, knowlegde and research and then adapt themselves.
Seventh session with Krishna Dorai
Krishna gave an interesting insight to the concept of being a True Wanderer and he speaks about the spirits of wrangler and the journey of a wrangler in India. He said that he has been running 'Search for True Wanderers' since 2012. A biker, Gaurav Siddharth, was awarded a prize as well during this session.
Eigth session with Aadil Bandukwala
Aadil spoke basically about twitter and how we have engaging tweets that keep us active and how brands tweet about a thought that make us think and react. He gave examples of CIA and said that we remember these tweets as they stand out for us.
Ninth session with KV Sridhar
Sridhar explained how brands need to behave as people behave in order to connect and make people relate to them. He also mentioned that data today needs to be observed and adopted and there is a lot of change how we can articulate an idea today compared to 20 years back which is all because of media.
Tenth session with Varun Joshua, Karthik Nagarajan and Nikhil Tiwari
This session made me aware of artificial intellingence that I had learnt during my college days and how we can use AI in today's time. The speakers explained how AI changes the game of recruiting and enabled communitty engagement. Varun gave an example of communicating online and its uses.
Eleventh session with Rajat Mehta, Namrita Mahindro, Prabhakaran and Dr Kushal Sanghvi
Rajat spoke about 5 lac people participating in a short film contest with Yes Bank and how Yes Bank is the most followed bank on twitter. It made users engage with the brand and amateur short film makers were helped with funds. A short film was played during this session making us realize that dreams have no age barrier.
Twelvth session with Hema Sardesai, Soumini Sridhara Paul, Faridoon Shahryar and Amit Yadav
Coming towards the second last session, Hema explained how artists connect with social media and fans are bought on Twitter that reduces the credibility. It was interesting to hear the Q&A session that revealed the importance of content a blogger can give and his credibility is assessed based on the content. Hema sang a song from her latest album based on Ganesh Chaturthi and made the audience sing along with her that was fun to watch.
Thirteenth session with Mahesh Murthy
This was the last session with Mahesh Murthy who said that optimizing data is a method for influencers and we all require a social inbox wherein we have contacts to share our data with. He also mentioned that social media helps everyone irrespective of their culture.
The 13 sessions that I witnessed at SMWMumbai made me get a bank of information about social media and I am very happy to be a part of such insightful and knowledgeable session. It was a great experience I shared.
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