Recently I saw an advert of Lipton tea (which helps to burn fat) which is endorsed by Shraddha Kapoor (A Bollywood Celeb). The actor first wears a costume that makes her look overweight and the shooting goes on. She then talks about normal tea which contains calories as it contains milk and sugar. She then walks in a room and says that one can lose up to 2 kgs by drinking lipton green tea as she has also managed to stay fit. She then talks about herself saying that she is wearing a costume and then she removes it showing how slim she is.
The actor has been slim from the beginning and making her promote this brand honestly makes no sense and does not appeal to me as an audience. If they had taken a celebrity who has been known as overweight earlier and he would be saying that he has been a consumer of green tea and lost weight, it would relate to me as an audience more than actors who have been slim all their life. Even ads showing real life experiences or interviewing people who have been working on their weight and this brand changing their life and helping them reduce the weight would have been more relevant.
Ads should be more relevant and make logical statements in their ads and not make use of celebrities who are already slim or fair for fairness ads as the people who watch the ad would be left with an impression that the advert is giving our false claims and does not care about the audience. This advert as well seems to be claiming false results and they have not explained how the product can help an overweight person to lose weight and have not even explained the benefits of drinking the tea. The ingredients are not mentioned nor highlighted in the ad which would make the user or consumer more aware of the product and why he should have it.
If I go by this ad, it means that I wear an overweight costume while being thin and then claim that the brand has helped me in reducing my weight which is not a good thing as this gives out false information. We as consumers know that certain products are good for health and some don't give the required result but by watching these ads, it feels that the product is not going to work even if it does help a person lose weight.
I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda.
This Pepsi IPL, it's not just about cricket. It's time to crash with your own created ad! Make your own Pepsi ad & if it's chosen, it could play on TV during Pepsi IPL! And hey, it doesn't end here… Even if you're chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?
The actor has been slim from the beginning and making her promote this brand honestly makes no sense and does not appeal to me as an audience. If they had taken a celebrity who has been known as overweight earlier and he would be saying that he has been a consumer of green tea and lost weight, it would relate to me as an audience more than actors who have been slim all their life. Even ads showing real life experiences or interviewing people who have been working on their weight and this brand changing their life and helping them reduce the weight would have been more relevant.
Ads should be more relevant and make logical statements in their ads and not make use of celebrities who are already slim or fair for fairness ads as the people who watch the ad would be left with an impression that the advert is giving our false claims and does not care about the audience. This advert as well seems to be claiming false results and they have not explained how the product can help an overweight person to lose weight and have not even explained the benefits of drinking the tea. The ingredients are not mentioned nor highlighted in the ad which would make the user or consumer more aware of the product and why he should have it.
If I go by this ad, it means that I wear an overweight costume while being thin and then claim that the brand has helped me in reducing my weight which is not a good thing as this gives out false information. We as consumers know that certain products are good for health and some don't give the required result but by watching these ads, it feels that the product is not going to work even if it does help a person lose weight.
I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda.
This Pepsi IPL, it's not just about cricket. It's time to crash with your own created ad! Make your own Pepsi ad & if it's chosen, it could play on TV during Pepsi IPL! And hey, it doesn't end here… Even if you're chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?
No comments:
Post a Comment