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Sunday, 12 April 2015

Tata Docomo Advert (A new innovation)

I recently watched Tata Docomo's advertisement wherein a girl changes her profile picture on Facebook and does not receive one like for 30 minutes and then one boy appears and likes her profile picture and makes her happy. The motive of the advertisement is to share happiness and for that a person needs to purchase Tata Photon and subscribe to the various data plans and the message of the ad is when you get unlimited data from Tata Docomo, make use of it to bring a smile on a person's face.

The ad is very simple and sweet and it gives a message to others than one can share happiness by just sharing a message online or liking a photograph or post. Friendship is portrayed as a mode of sharing a joke and make a person smile. A simple Facebook "Like" can make a person feel special and liked and it just requires one to make the first move and this was shown well in this ad.


Tata Docomo has been promoted many times on TV with each ad giving a different message for people who are active on social networking websites and for them a LIKE is as important as an appreciation and this makes them feel wanted and happy. When a person is sad, sharing a joke can make him feel better or when a person is working late at night, messaging them can make them work faster and not get bored.


These are just small things in life which go unnoticed and Tata Docomo has shown this in a very innocent and meaningful manner. Whenever I see this advert, it brings a smile to my face as the comic element in these ads is worth watching and appreciating. It does not contain any message of being a rival of another brand nor copies any other advert which makes it special and hence it is a watchable and loved ad.


The ad does explain how sharing images, videos, messages, jokes and using the internet and social networking websites can help to convert a message to another person and make them feel better no matter what are they going through and what they feel but however, the ad does not give a list of plans available by Tata Docomo nor mentions the speed of the internet which is a missing factor and it could be conveyed better to the audience.


I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda.

This Pepsi IPL, it's not just about cricket. It's time to crash with your own created ad! Make your own Pepsi ad & if it's chosen, it could play on TV during Pepsi IPL! And hey, it doesn't end here… Even if you're chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?

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